Strategic communication
Positioning, reputation, stakeholder communication and practical advice for moments that matter.
Strategic advisory · Communications · International projects
Ideas become
impact.
Danijel Koletić advises organisations, leaders and projects on reputation, strategic communication and international growth.
FOUNDER & MANAGING DIRECTORApriori World
ZAGREB · SOUTHEAST EUROPE · THE WORLD
40+Years of
experience
experience
70+International
lectures
lectures
20+Years of the
PRO.PR Conference
PRO.PR Conference
50+Published
articles
articles
HOW DANJEL HELPS
Advice that turns
ideas into action.
Strategic support for organisations, leaders and initiatives working across markets, disciplines and borders.
International projects
Programme development, partnerships and event platforms built to connect people and create lasting value.
Leadership & advisory
Senior counsel for organisations navigating growth, change and complex professional environments.
Crisis & reputation
Clear communication frameworks and experienced support when decisions need to be made quickly.
01
A LIFE IN MOTION
A career built on
ideas, relationships
and action.
Danijel Koletić is an international strategic communications advisor, entrepreneur and founder whose work has helped shape the communications industry across Southeast Europe.
From reputation and crisis management to education, social entrepreneurship and international events, his work is united by one belief: meaningful progress starts when the right people meet around the right idea.
Read the full story →INTERNATIONAL ROLES
GLOBAL ALLIANCE
Regional Delegate-at-Large
Global Alliance for Public Relations and Communication Management · appointed in 2026 · Voluntary role.
CIPR
Ambassador for Southeast Europe
Chartered Institute of Public Relations · appointed in 2026 · Voluntary role.
PRCA
President for Southeast Europe & PRCA Fellow
Public Relations and Communications Association · appointed in 2022 · Voluntary role.
WICMI
Secretary General
World Innovation and Change Management Institute · appointed in 2021 · Voluntary role.
CONFERENCES & PROJECTS
Platforms with
real momentum.
Selected conferences and programmes are given priority here; the complete portfolio remains available on the Initiatives page.
PRO PR Conference
An international networking platform connecting communications experts with regional leaders, fostering professional relationships, exchange and leadership.
Explore platform ↗PR Roman Forum
An international forum for communication, sustainability and ESG, bringing together leaders to explore responsible communication and sustainable heritage.
Explore platform ↗Youth Business Camp Adria
A world entrepreneurship programme helping young people turn ambition into practical ideas, capabilities and action.
Explore platform ↗“
My mission is to serve others — and to leave behind something that continues to create value.
— DANIJEL KOLETIĆ
2020
RECOGNITION
Golden World Award
for Contribution
Presented by IPRA in recognition of advancing the UN Sustainable Development Goal of Reduced Inequalities through the “Soap with Dots” social entrepreneurship initiative.
IPRAUNITED NATIONS
SDG IMPACT
SDG IMPACT
IN THE MEDIA
Stories, ideas
and perspectives.
Event management is not for the faint-hearted
A candid conversation about courage, improvisation and the invisible work behind memorable events.
READ STORY ↗
Who controls artificial intelligence?
A discussion about AI, copyright and the future of the creative industries.
READ STORY ↗
A message to the region’s PR community
On building a conference with international relevance and creating space for the profession to grow.
READ STORY ↗